Simplifying the booking experience for a service business.
Henna Place's existing booking experience created friction between a customer deciding to book and actually completing the booking. There was also unnecessary manual work involved in managing bookings behind the scenes.
The goal was to make the experience more straightforward while reducing the amount of manual coordination required from the business.
A clearer path from decision to confirmation.
I redesigned the booking journey around a single, obvious path — removing unnecessary steps and making the next action clear at every stage. I also considered the operational side of the experience, helping reduce the need for manual booking coordination.
Approximately 80 of 100 users completed their booking following the redesign.
This was based on client feedback rather than analytics I personally had access to. I'm presenting it as a reported outcome rather than claiming independently measured conversion data.
Conversion-focused UX
Booking flow design
Business process improvement
Responsive web design
